Louisville Men’s Basketball’s Kenny Payne Reiterates Importance of Education, Relationships Amid Changing College Landscape

LOUISVILLE, Ky. – The college basketball landscape, as well as collegiate athletics in general, looks a lot different than the last time Kenny Payne was coaching in this sphere.

During the two years that he was with the New York Knicks prior to being hired as the new head coach of the Louisville men’s basketball program this past March, two monumental changes were introduced: the one-time transfer rule, and the ability for student- athletes to make money off of their name, image and likeness.

Both changes were long overdue, as it helped shift the balance of power in favor of the players, allowing them to finally be able to capitalize on a billion-dollar industry. While it’s not perfect, especially on the NIL front, it’s a step in the right direction and a much needed change.


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