NMSU professor guides the next generation of ag communicators

Nicole E Drake

LAS CRUCES – Rows of faces look back at Shannon Norris as she teaches the fundamentals of agricultural communications and publications at New Mexico State University.

“Communicators are integrators,” Norris said. “We are often chameleons who seek to understand the needs of our audiences and our sources to tell a clear and compelling story. Communicators are often the people who seek the missing puzzle pieces and search for novel, yet simple, ways to tell a story.”

Norris, an assistant professor in the Agricultural and Extension Education Department in the College of Agricultural, Consumer and Environmental Sciences, teaches the Agricultural and Scientific Publications course – a class that provides students with real-world experiences and tools they need to produce published pieces.

“Agricultural and Scientific Publications is a practical, innovative, hands-on course that provides valuable experiences for students to publish in ACES Magazine,” Norris said. “Students who take this course gain experience in sourcing, writing, capturing and designing stories for an ACES audience.”

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